Kanye West caused a stir during Sunday’s Super Bowl with a Yeezy.com ad that took an unexpected turn — after the commercial aired, he changed the website to feature a single item for sale: a swastika T-shirt priced at $20.

Before the ad aired, Yeezy.com featured a selection of unbranded clothing, such as shirts, pants, and jackets, with no controversial items, Variety reported. However, immediately after the ad aired, the website changed to feature a swastika T-shirt for sale, which wasn’t available before. Variety confirmed this shift after checking the site right after the commercial ran in Los Angeles, showing a clear contrast between the website’s content before and after the ad.

Insiders revealed that the Yeezy.com ad passed legal approval and proceeded because there were no content issues with the 30-second spot. The low-budget ad, filmed on an iPhone, shows West sitting in what appears to be a dentist’s chair, awkwardly saying, “So what’s up, guys? I spent, like all the money for the commercial on these new teeth. So once again, I had to shoot it on the iPhone. Um … um … go to Yeezy.com.”

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